A Better Representation of Print Audiences?
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Masson, Peter J
Organisations: Bucknull & Masson
Topics: Analysis Issues, Readership Model
Double trouble: multiple covers in specific issue readership measurement
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Baim, Julian, Galin, Michal, Petric, Irena, Zarnitz, Kerry
Organisations: gfk Intomart, GfK MRI, NOM
Topics: Questionnaire Design, Readership Model
Can cover recognition replace recent reading?
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Cools, Bernard, Eeckhout, Luc, Peeters, Stefaan, Schmerber, Jean-Matthieu
Organisations: CIM, Space
Topics: Questionnaire Design, Readership Model
Explaining Issue-to-Issue Audience Variation
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, McDonald, Scott, Mejica, Francis
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Readership Model, Reliability
The Volatility Score: A New Magazine Metric
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Baron, Roger B., Jacobs, Lori, Klein, Caryn
Organisations: DRAFTFCB, Time Inc.
Topics: Quality of Reading, Readership Model
The Future of Print Planning
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Deisenberg, Anna Maria, Pusler, Michael
Organisations: Burda GmbH, Focus
Topics: Advertising Effects, Readership Model
New Learnings from Specific Issue Readership
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Readership Model
The New Norwegian NRS: From AIR to Extended Currencies
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Gallup
Topics: Page Exposure, Readership Model, Sections Readership, Survey Descriptions
Daily reach and beyond
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Callius, Peter, Lithner, Anders
Organisations: Sifo Research International
Topics: Advertising Effects, Internet (as data collection tool), Readership Model
New orleans to vienna: a retrospective
Symposium: 2007: Vienna
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: General, Readership Model