A note on replication and recency
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Model Bias, Readership Model
Average issue readership measurement in Britain
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Brown, Michael
Organisations: Consultant
Topics: General, Readership Model, Survey Descriptions
Magazine audience measurement in the United States – a brief history and review of current methods
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Banik, Douglas
Organisations: Advertising Research Foundation
Topics: General, Readership Model, Survey Descriptions