Measuring issue specific audiences
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal, Zarnitz, Kerry
Organisations: Mediamark Research Inc
Topics: Internet (as data collection tool), Readership Model
Issue specific estimation – mathematical and statistical
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling, Readership Model, Reliability
Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model
The readership currency: dutch design how a new methodology for air measurement opens up new perspectives
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Appel, Marion, Petric, Irena
Organisations: gfk Intomart, Stichting NOM
Topics: Internet (as data collection tool), Readership Model
Evaluating magazines ots in cross-media advertising campaigns
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Campbell, Carrie, Havlena, William
Organisations: Dynamic Logic, National Geographic
Topics: Advertising Effects, Readership Model
The war project. A small step up the ARF media research ladder, a giant step forward in magazine planning
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Couvreur, Veronique, Hermie, Patrick, Lanckriet, Trui, Lansloot, Koen
Organisations: Sanoma Magazines
Topics: Fusion and Modelling, Readership Model
An improved method of collecting and processing readership data
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Data Collection, Fusion and Modelling, Readership Model
Specific issue readership measurement, part ii
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Van Meerem, Leendert
Organisations: gfk Intomart
Topics: Readership Model
Interviewing with mobile technology for gaining higher response rate
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Božič Marolt, Janja, Fajfar, Damjana Kocjanc, Mozic, Dejan
Organisations: Market and Media Research Institute, Mediana
Topics: Data Collection, Readership Model
Selling print short: the need to re-assess reading and readership
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Readership Model