accounting for what we are doing: recent reading revisited
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Zorko, Andraz
Organisations: CATI
Topics: Readership Model
Pure recent reading: methodological experience and further development
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: TNS Gallup
Topics: Readership Model
What the world needs now
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Faasse, John, Van Meerem, Leendert
Organisations: Infomart, Kobalt BV Media Services
Topics: Data Collection, Readership Model
What do we measure? four short puzzling stories
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Model Bias, Readership Model, Validity
An examination of validity and utility of specialised category studies – application of the mars pharmaceutical study to enhance print planning
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Ernst, David
Organisations: Initiative Media
Topics: Frequency of Reading, Readership Model, Survey Descriptions
Pure recent reading: the solution for non-daily newspapers?
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: Taylor Nelson Sofres/Gallup
Topics: Newspaper Measurement, Readership Model
A new method to measure media casualness for magazines and newspapers
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Dorofeev, Sergey, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Frequency of Reading, Readership Model
The interval method – a suggested platform for meeting future challenges
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Walsh, Peter
Topics: Model Bias, Readership Model
The ideal readership survey
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Shepherd-Smith, Neil
Topics: Model Bias, Readership Model