Recent reading – an exercise in double counting?
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Carpenter, Ron
Organisations: Consultant
Topics: Model Bias, Readership Model
Dear lord give us our daily news: effects of retail distribution on readership in rural india
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Readership Model
Inconsistent readership claims – a british case study
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Readership Model
The dependence of recent reading estimates on questions structure: a cognitive analysis
Symposium: 1999: Florence, Session 3 - Enhancing Our Readership Methods Problems Revisited
Authors: Brown, Michael
Topics: Questionnaire Design, Readership Model
Public place data and how to use it for audience management
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Readers-per-copy(RPC), Readership Model
Age of issue in the ttb readership measurement
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
Title confusion versus issue frequency in a mail survey
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Data Collection, Questionnaire Design, Readership Model
Pragmatic readership measures for the future
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Grant, Peter, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model
Self-administered questionnaires and frequency of reading : an optimal combination to measure readership?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Lindberg, Ingemar
Organisations: Sifo Research & Consulting AB/Montilo
Topics: Data Collection, Frequency of Reading, Readership Model
Frequency, recency and the moderating effects of the screening interval
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Frequency of Reading, Questionnaire Design, Readership Model