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Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Topics: First Reading, Readership Model
Weekly measurement of issue by issue readership using the recent reading method – report on an experiment that partly failed, due to new techonology
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Van Meerem, Leendert
Organisations: gfk Intomart
Topics: Data Collection, Readership Model
Newspaper screening intervals: six months vs seven days
Symposium: 1995: Berlin
Authors: Appel, Valentine, Stien, Michael G
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement, Questionnaire Design, Readership Model
Loss of readers at screening stage
Symposium: 1995: Berlin
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Questionnaire Design, Readership Model
Explaining the screen-in paradox
Symposium: 1995: Berlin
Authors: Walsh, Peter
Organisations: Kenning Asia-Pacific Pty Ltd.
Topics: Questionnaire Design, Readership Model
IRREGULARLY PUBLISHED MAGAZINES: FREQUENCY AS A MEANS OF ESTIMATING READERSHIP IN A RECENT READING ENVIRONMENT
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
DOES TITLE CONFUSION AFFECT MAGAZINE AUDIENCE LEVELS?
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: McGlathery, Donald G
Organisations: Petersen Publishing
Topics: Questionnaire Design, Readership Model
CAPI AND THE NRS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Finch, Steven, Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Data Collection, Questionnaire Design, Readership Model
THE RELATIONSHIP OF SCREENS AND READS AND THE ROLE OF SCREENING IN READERSHIP MEASUREMENT
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Mallett, Daniel
Organisations: Daniel Mallett Associates
Topics: Readership Model, Survey Descriptions
HOW CHANGES IN SCREEN-INS AFFECT READS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Appel, Valentine
Organisations: Consultant
Topics: Readership Model