SCREENS, FREQUENCY OF READING AND READERSHIP CLAIMS : THE BIGGER PICTURE
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: Readership Model
LINGUA FRANCA: YOU MUST BE JOKING
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: General, Readership Model
DEVELOPING THE SUMMO SCANNER: WILL THE FUTURE FIND UTOPIA IN THE NETHERLANDS?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Appel, Marion, Tchaoussoglou, Costa
Organisations: Interview NSS, SUMMO
Topics: First Reading, Readership Model
READING AND RE-READING
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Parodi, Alan
Organisations: Credome
Topics: First Reading, Readership Model
PRIMARY READERSHIP IS OVERCLAIMED
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Model Bias, Readership Model
ANATOMY OF MAGAZINE AUDIENCE ESTIMATE: – THE ARF COMPARABILITY STUDY REVISITED
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Readership Model, Survey Descriptions
THE IDEAL AND UNTIL THE IDEAL SURVEY
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model
INVESTIGATING READERSHIP LAG
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Pincott, Gordon
Organisations: Millward Brown
Topics: Advertising Effects, Readership Model
THE MAJOR REASON WHY OUR READERS-PER-COPY FIGURES ARE TOO HIGH
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Langschmidt, Wally
Organisations: Consultant
Topics: Readers-per-copy(RPC), Readership Model, Reliability