THE “SOURCING” METHOD : AN ALTERNATIVE METHOD OF MEASURING READERSHIP
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Walsh, Peter
Organisations: Kenning Australia Pty Ltd
Topics: Readers-per-copy(RPC), Readership Model
A SECOND STUDY INTO THE NATURE OF READING EVENTS WHICH DO AND DO NOT GET REPORTED
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Readership Model, Validity
A NEW FULL THROUGH-THE-BOOK STUDY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Validity
THE EFFECTS ON QUALITATIVE DATA ON ISSUE SPECIFIC RESEARCH
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Simpson, Lee
Organisations: Maclean Hunter
Topics: Quality of Reading, Readership Model
SECOND THOUGTHS ON VALIDATION
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Quality of Reading, Readership Model, Validity
DIFFERENT TECHNIQUES PRODUCE DIFFERENT RESULTS – BUT TO WHAT EXTENT?
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langhoff, Per
Organisations: IFK - Instituttet for Kommuikasjon a.s.
Topics: Readership Model, Survey Descriptions
SOME THOUGHTS ON THE VISUAL VERIFICATION OF READING CLAIMS
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readers-per-copy(RPC), Readership Model, Validity
INVESTIGATION INTO SIX METHODS OF ADMINISTRATION OF THE CESP QUESTIONNAIRE
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Abgueguen, Robert
Organisations: SOFRES
Topics: Questionnaire Design, Readership Model, Survey Descriptions
GERMAN MEDIA ANALYSIS – CHANGES IN METHODOLOGY IN THE QUESTIONING FOR MAGAZINES AND THE RESULTS
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Hess, Eva-Maria
Organisations: Media Markt Analysen
Topics: Questionnaire Design, Readership Model
COMPARING READERSHIP TECHNIQUES IN A SINGLE SOURCE DATA BASE
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Vorster, Hans
Organisations: Totum Audits & Surveys Inc.
Topics: Readership Model