CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Muller-Veeh, Dieter
Organisations: IVE- Research International
Topics: Model Bias, Readership Model
A COMPARISON OF RECENT READING AND FULL THROUGH-THE BOOK
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Survey Descriptions
READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Model Bias, Readership Model, Survey Descriptions
THE AG.MA MODEL
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Wendt, Friedrich
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling, Readership Model
ANALYSIS OF READERSHIP LEVELS BY AGE OF ISSUE
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
THE EFFECT OF AGE OF ISSUE AND ORIGIN OF COPY ON READERSHIP RESULTS
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readership Model
PUBLIC PLACE DISTRIBUTION; THE EFFECT ON MAGAZINE AUDIENCES OF FREE DISTRIBUTION IN SELECTED RECEPTION AREAS
Symposium: 1983: Montreal, Session 6 - Technical issues: non-response, title rotation and source or age of issue
Authors: Munn, Mark
Organisations: The Family Circle Inc.
Topics: Readership Model
HYPNOSIS AND TELESCOPING: SOME REDISCOVERED FACTS
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Readership Model, Validity
Magazine readership and its measurement in 1983
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Readership Model