The formulation of readership survey objectives
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: Readership Model
How copies produce audience: the dynamic model
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Douglas, Stephen A.
Organisations: Newsweek
Topics: Readership Model
How a compositive method has overcome telescoping, prestige and replication in readership research
Symposium: 1983: Montreal, Session 2 - Definitions and objectives of readership research
Authors: Morgan, Roy
Organisations: Roy Morgan International
Topics: Readership Model
What happened when Australian’s no 1 magazine changed from a weekly to a monthly?
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: McNair, Ian
Organisations: McNair Anderson Associates Pty Ltd
Topics: Readership Model, Survey Descriptions
Reading and ‘readership’ – can the correlation be improved?
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: General, Readership Model
A comparison of recency average issue readership with recognition levels in the medical press
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Twyman, Tony
Organisations: Research Bureau Limited
Topics: Readership Model
Why not more use of recognition?
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Moira Wegner
Organisations: Market Research Africa
Topics: Readership Model
A study of overclaiming readership using a recent reading technique
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Schiller, Clark
Organisations: Time Inc.
Topics: Readership Model
A possible link between readership and circulation
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readership Model, Reliability, Validity
Replicated and parallel readership
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Model Bias, Readership Model, Validity