THE MAJOR REASON WHY OUR READERS-PER-COPY FIGURES ARE TOO HIGH
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Langschmidt, Wally
Organisations: Consultant
Topics: Readers-per-copy(RPC), Readership Model, Reliability
COMMUNICATION CHANNELS BETWEEN RESEARCHERS AND RESPONDENTS
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Rothman, James
Organisations: JICNARS - see also NRS Ltd
Topics: Data Collection, Reliability
ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Appel, Marion, Walstra, Bouke
Organisations: Burke-Inter/View
Topics: First Reading, Reliability, Validity
RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Van Niekerk, Paul
Organisations: Het Media Instituut
Topics: First Reading, Reliability, Validity
HIGH READERS-PER-COPY: AN ATTEMPT AT VALIDATION
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Puliyel, Thomas
Organisations: Indian Market Research Bureau
Topics: Reliability, Validity
VALIDITY AND RELIABILITY: DEFINING THE PROBLEM
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Reliability, Validity
DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Reliability, Validity