Verified Quality: The New Way to Reclaim Your Ad Dollars
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Drouillard, Tom
Organisations: Alliance for Audited Media
Topics: Accountability – see Return on Investment and Advertising Effects, Ad Fraud, Industry Issues, Return on Investment - see also Advertising Effects
Secondary Audience Sales Impact
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Becker, Risa, Cleveland, Britta, Galin, Mickey, Klein, Caryn, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Houston we have a measurement problem
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Turner, Denise
Organisations: Newsworks
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Audience Buying Across Platforms
Symposium: 2017: Madrid, Session 8: Attribution and Demonstrations of ROI
Authors: Katz, Helen, Klein, Caryn
Organisations: Publicis Media
Topics: Accountability – see Return on Investment and Advertising Effects, Audience Targeting (see also Programmatic), Programmatic, Return on Investment - see also Advertising Effects
Verifying the Brand Effects of Digital Display
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Lithner, Anders, Olsson, Johanna
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Guaranteed Sales Results … Beyond CPG
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Cleveland, Britta, Koval, Janel
Organisations: Meredith Corporation, Nielsen
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Understanding Relative Sales Impacts and derived synergy from Cross-Platform Advertising
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Keefe, Philip, Klein, Caryn, Wood, Leslie, Zak, Maggie
Organisations: Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Return on Investment - see also Advertising Effects
Cost Efficient Strategy for Advertising ROI
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Kilger, Max, Romer, Ellen
Organisations: Experian Marketing Services
Topics: Advertising Effects, Return on Investment - see also Advertising Effects
Better Representing Print Magazines in ROI Analysis
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Collins, James, Freisner, Randy
Organisations: GfK MRI, The Martin Agency
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Page Exposure, Return on Investment - see also Advertising Effects
Magazines Drive Efficient Sales … Guaranteed
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Bickel, Jeff, Cleveland, Britta, Wood, Leslie
Organisations: Meredith Corporation, Nielsen Catalina Solutions
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Return on Investment - see also Advertising Effects