A 29-year review of changes in canadian techniques and the readers-per-copy produced
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Gent, Newt
Organisations: Today Magazine
Topics: Readers-per-copy(RPC), Survey Descriptions
Canada – the print measurement bureau
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Vorster, Hans
Organisations: Comac Communications
Topics: Survey Descriptions
Multi-media research in the Netherlands
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Topics: Survey Descriptions
The methodological evolution of the Swiss multi-media survey (MMS)
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Topics: Survey Descriptions
Norway: the development of industry surveys of consumer media
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Organisations: Per Langhoff
Topics: Survey Descriptions
Current practices in Denmark
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Organisations: Sigurd Bennike
Topics: Survey Descriptions
Current practices in Finland
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Topics: Survey Descriptions
Average issue readership measurement in Britain
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Brown, Michael
Organisations: Consultant
Topics: General, Readership Model, Survey Descriptions
Magazine audience measurement in the United States – a brief history and review of current methods
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Banik, Douglas
Organisations: Advertising Research Foundation
Topics: General, Readership Model, Survey Descriptions