Touchpoints – a rose by any other name
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Silman, Richard, Van Den Berg, Vincent
Organisations: Ipsos Connect
Topics: Inter-media Comparison, Survey Descriptions
Media, Measurement & Methodology: Five Key Issues for Success Today
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Incalcatera, Tony
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Survey Descriptions
Taking MARS Digital
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Krahn, Jayne, Melton, Eric
Organisations: Kantar Media
Topics: Fusion and Modelling, Internet (as data collection tool), Panel Research, Questionnaire Design, Survey Descriptions
Australia: Building a 21st Century Readership Survey
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Green, Andrew, White, Heather
Organisations: Ipsos MediaCT, Newscorp Australia
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions
Is a Multimodal Print & Digital NRS relevant?
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: Audipresse, CESP, François Dupont
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on
3 X New – Magazine Research in Norway
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Broady Aasebø, Adina, Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: Aller Media, TNS Gallup
Topics: Advertising Effects, Data Collection, Internet (as data collection tool), Page Exposure, Survey Descriptions
Audience Measurement Worldwide: Latest Developments
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Page, Katherine
Organisations: National Readership Survey, GB
Topics: Data Collection, Fusion and Modelling, General, Multi-platform Measurement, Survey Descriptions
Less questions, more data: revitalizing the european currency in single source affluent audience measurement
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Hartman, Harm
Organisations: Synovate
Topics: Fusion and Modelling, Internet (as data collection tool), Survey Descriptions
Measuring multiplatform audiences: revising gfk mri’s print measurement methodology
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Baim, Julian, Becker, Risa, Draves, Lindsey, Frankel, Martin
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Questionnaire Design, Survey Descriptions, Tablets and e-readers – readership on
USA touchpoints – the who, what, when, where and how of cross-platform media measurement
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Clarke, Jane, Collins, James, Spaeth, Jim
Organisations: Coalition for Innovative Media Measurement, GfK MRI, Media Behavior Institute
Topics: Frequency of Reading, Inter-media Comparison, Survey Descriptions