Advancements in measuring total brand exposure and the implications for magazine planning
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Incalcatera, Tony, Shiffman, David
Organisations: Affinity, MediaVest USA
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on
Audience Measurement: Developments Around the World
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Page, Katherine
Topics: Fieldwork, General, Survey Descriptions
Online Interviewing through Access Panel: Quantity and Quality Assurance
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Appel, Marion, de Leeuw, Edith, Petric, Irena
Organisations: gfk Intomart, NOM, Utrecht University
Topics: Internet (as data collection tool), Panel Research, Survey Descriptions
Audipresse premium: using internet to measure press readership
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Néraudau, Jérôme, Saint-Joanis, Gilbert
Organisations: Audipresse, TNS Sofres
Topics: Internet (as data collection tool), Survey Descriptions
Reading India Right
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Chandy, Varghese, Thundathil, Tomson
Organisations: The Malayala Manorama Co Ltd
Topics: Sampling, Survey Descriptions
The New Norwegian NRS: From AIR to Extended Currencies
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Gallup
Topics: Page Exposure, Readership Model, Sections Readership, Survey Descriptions
Pakistan goes Multi-media with an Advertiser Driver ‘Single Source’ Survey
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Masson, Peter J, Sattar Babar, Abdul
Organisations: Bucknull & Masson, MEMRB-IRI
Topics: Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions
The Print Media Surveys in Spain
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Gabardo, José Andrés
Organisations: AIMC (Asociación para la Investigación de Medios de Communicación)
Topics: Fusion and Modelling, Survey Descriptions
Setting the scene: What’s new around the world
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Meier, Erhard
Topics: General, Survey Descriptions
Time of transition: what’s happpening where?
Symposium: 2007: Vienna
Authors: Meier, Erhard
Topics: General, Survey Descriptions