Looking for best practice
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Meier, Erhard
Organisations: Ipsos MediaCT
Topics: General, Survey Descriptions
Media research in africa, today and tomorrow
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Smit, Piet
Organisations: SAARF
Topics: General, Survey Descriptions
Options or answers? what are we all doing here?
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Green, Andrew
Organisations: ZenithOptimedia
Topics: General, Survey Descriptions
The virtual interviewer
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Data Collection, Passive Measurement, Survey Descriptions
Readership research in greece: a new perspective
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Kourtoglou, Xenia
Organisations: Focus
Topics: General, Survey Descriptions
Researching the most prominent and influental: international comparisons
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Brummell, Anne, Shields, Brian
Organisations: International Herald Tribune, Ipsos MediaCT
Topics: Survey Descriptions, Targetting / Segmentation
An examination of validity and utility of specialised category studies – application of the mars pharmaceutical study to enhance print planning
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Ernst, David
Organisations: Initiative Media
Topics: Frequency of Reading, Readership Model, Survey Descriptions
What’s been happening and what’s new – twenty years of looking at readership research
Symposium: 2001: Venice, Session 1 - Maximising print in the planning process
Authors: Meier, Erhard
Organisations: Ipsos MediaCT
Topics: General, Survey Descriptions
“Aliteracy”?: a threat to print media
Symposium: 1999: Florence, Session 8 - 2020 Vision - Who Will Be Reading?
Authors: Corder, Clive, Haupt, Paul
Organisations: University of Witwatersrand
Topics: General, Survey Descriptions
Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Arnaa, Kristian, Mortensen, Peter S
Organisations: Taylor Nelson Sofres/Gallup, The Aarhus School of Business
Topics: Analysis Issues, Multi-platform Measurement, Survey Descriptions