CHINA – THE LAST GREAT MEDIA FRONTIER
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Garton, Steve, Khoon, Tan Sok
Organisations: SRG
Topics: Analysis Issues, Survey Descriptions
CANADIAN READERSHIP METHODOLOGY CHANGE A CASE STUDY OF AN INDUSTRY GROUP IN ACTI
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Chaplin, John
Organisations: PMB Print Measurement Bureau, Canada
Topics: Industry Issues, Survey Descriptions
APX – THE NEW DEUTSCHE MARK IN PRINT MEDIA BUYING
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Speetzen, Rolf, Wiegand, Jurgen
Organisations: Axel Springer Verlag AG, Media-Micro-Census GmbH
Topics: Page Exposure, Survey Descriptions
MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: General, Survey Descriptions
ANATOMY OF MAGAZINE AUDIENCE ESTIMATE: – THE ARF COMPARABILITY STUDY REVISITED
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Appel, Valentine
Organisations: Backer Spielvogel Bates Inc.
Topics: Readership Model, Survey Descriptions
MACH 90: A BASIS FOR INTEGRATED MEDIA PLANNING
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Schmutz, Rene
Organisations: WEMF, REMP
Topics: Survey Descriptions
MEDIA RESEARCH IN SOUTH EAST ASIA
Symposium: 1991: Hong Kong, Session 1 - Where Have We Got To?
Authors: Khoon, Tan Sok
Organisations: SRG
Topics: General, Survey Descriptions
WHAT’S HAPPENING WHERE: SALIENT TRENDS
Symposium: 1991: Hong Kong, Session 1 - Where Have We Got To?
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions
CURRENT TRENDS IN THE WORK OF THE AG.MA
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Czaia Marktforschung GmbH
Topics: First Reading, Frequency of Reading, Page Exposure, Survey Descriptions