MEASURING SPECIAL MARKETS: THREE CASE STUDIES FROM THE UNITED STATES
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: Survey Descriptions, Targetting / Segmentation
RESEARCHING SPECIAL MARKETS: BUSINESSMEN IN THE UK
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Dodson, Richard
Organisations: Telmar
Topics: Survey Descriptions, Targetting / Segmentation
TESTING ALTERNATIVE METHODS OF MEASURING READERSHIP AMONG CHILDREN
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Khanna, Sanghamitra, Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd., MediaSearch
Topics: Survey Descriptions, Targetting / Segmentation
READERSHIP RESEARCH AND USERS’ NEEDS IN THE ITALIAN MEDIA SITUATION
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Jannacone, Constantino
Organisations: ERCOM Srl
Topics: Survey Descriptions
FORCING EUROPEAN UNITY
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Masson, Peter J
Organisations: Massons
Topics: Survey Descriptions
SALIENT TRENDS – WHAT’S HAPPENING WHERE?
Symposium: 1988: Barcelona, Session 1 - Comparative methodologies and changes since salzburg
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions
DIFFERENT TECHNIQUES PRODUCE DIFFERENT RESULTS – BUT TO WHAT EXTENT?
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langhoff, Per
Organisations: IFK - Instituttet for Kommuikasjon a.s.
Topics: Readership Model, Survey Descriptions
HOW THE MEDIA SCANNER GOT ITS FEET ON THE GROUND – SOME UNIQUE QUALITATIVE APPLICATIONS
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Van Westerhoven, Emile
Organisations: Interview NSS
Topics: Data Collection, First Reading, Survey Descriptions
INVESTIGATION INTO SIX METHODS OF ADMINISTRATION OF THE CESP QUESTIONNAIRE
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Abgueguen, Robert
Organisations: SOFRES
Topics: Questionnaire Design, Readership Model, Survey Descriptions
A COMPARISON OF RECENT READING AND FULL THROUGH-THE BOOK
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Survey Descriptions