Readership, a favour to magazines: sales optimization
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: De Langhe, Elisabeth, Moreau, Antoine
Organisations: Ipsos Medias, France, Ipsos Novaction
Topics: Targetting / Segmentation
Single source – investigating category behavior via media mix driven processes
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Chan, Fanny, Rust, Oliver, Tripathi, Praveen
Organisations: AC Nielsen - Greater China, Zenith Media Asia
Topics: Inter-media Comparison, Targetting / Segmentation
Connecting print with advertising tracking
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Page, Graham, Wicken, Geoff
Organisations: BMRB International, Millward Brown
Topics: Advertising Effects, Targetting / Segmentation
Researching the most prominent and influental: international comparisons
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Brummell, Anne, Shields, Brian
Organisations: International Herald Tribune, Ipsos MediaCT
Topics: Survey Descriptions, Targetting / Segmentation
Young at heart: understanding the dynamics of youth readership
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Targetting / Segmentation
Preference for genre of publications as a determinant of category consumption
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Starcom Worldwide
Topics: Targetting / Segmentation
The communication power of customer magazines
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Bronner, Fred, Suer, Dick
Organisations: Veldkamp/Marktonderzoek, Amsterdam, WNCP
Topics: Targetting / Segmentation
The development and use of the conde nast preferred subscriber network
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Osius, Isobel, Richard, Adam, Shullman, Robert
Organisations: Condé Nast Publications, The Willard Shullman Group
Topics: Editorial Research, Targetting / Segmentation
“Friend or foe”? the role of databases in media research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Brown, Andy, Donato, Paul
Organisations: BMRB International, KMR Group
Topics: Fusion and Modelling, Targetting / Segmentation