The quality of survey based digital reading
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Validity
Comparing claimed and passive publisher data
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Collins, Sandra, Farrer, Neil, Ponomarev, Andrey
Organisations: Ipsos MORI
Topics: Data Collection, Duplication between platforms/print, Electronic Measurement, Multi-platform Measurement, Passive Measurement, Validity
Winning combo: passive digital measurement in a NRS
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: ACPM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement, Validity
Developing standards for neuromarketing research: the “neurostandards collaboration project” of the advertising research foundation
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Stipp, Horst
Organisations: ARF
Topics: Passive Measurement, Validity
Linking website exposure data to survey data: a single-source solution
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Krahn, Jayne, Landi, Jeff, Melton, Eric
Organisations: Kantar Media, Safecount
Topics: Internet (as data collection tool), Internet audiences / measurement - see also Multi-Platform Measurement, Passive Measurement, Validity
Sample Surveys Based on Internet Panels: Learnings
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin, Galin, Michal
Organisations: Mediamark Research Inc
Topics: Internet (as data collection tool), Panel Research, Validity
In Search of Readers: A Brave New World
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Crassweller, Anne, Rogers, Judy, Williams, Don
Organisations: NADbank
Topics: Internet (as data collection tool), Panel Research, Validity
Reducing Bias in Surveys Using Internet Access Panels
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Farrer, Neil
Organisations: Ipsos MediaCT, Ipsos MORI, Yehuda Dayan
Topics: Analysis Issues, Internet (as data collection tool), Panel Research, Validity
What do we measure? four short puzzling stories
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Model Bias, Readership Model, Validity