SECOND THOUGTHS ON VALIDATION
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Quality of Reading, Readership Model, Validity
HIGH READERS-PER-COPY: AN ATTEMPT AT VALIDATION
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Puliyel, Thomas
Organisations: Indian Market Research Bureau
Topics: Reliability, Validity
RELATIONSHIPS BETWEEN NUMBERS OF READERS PER COPY AND THE CHARACTERISTICS OF MAGAZINES
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Crisci, Maria Teresa
Organisations: DOXA Institute
Topics: Validity
MAGAZINE ISSUE AGE IN PUBLIC PLACES
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Validity
SOME THOUGHTS ON THE VISUAL VERIFICATION OF READING CLAIMS
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readers-per-copy(RPC), Readership Model, Validity
VALIDITY AND RELIABILITY: DEFINING THE PROBLEM
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Reliability, Validity
VALIDATING THE FIRST TIME READ YESTERDAY METHOD
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Walstra, Bouke
Organisations: B V Weekbladpers
Topics: First Reading, Validity
THE EFFECTS OF SHORTENING THE PERIOD OF RECALL
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Opfer, Gunda
Organisations: GETAS Gesellschaft für angewandte Sozial-psychologie mbH
Topics: First Reading, Validity
WAYS OF MEASURING OVERCLAIMING
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Model Bias, Validity
DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Reliability, Validity