MAGAZINE SOURCING
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Walsh, Peter
Organisations: Frank Small & Associates
Topics: Model Bias, Validity
ANALYSING THE EFFECTS OF CHANGING METHODOLOGIES IN AUSTRALIA
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Tansey, Peter
Organisations: Time Magazine, Australia
Topics: First Reading, Survey Descriptions, Validity
DEVELOPMENT IN MAGAZINE AUDIENCE MEASUREMENTS IN THE US SINCE MONTREAL
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Survey Descriptions, Validity
THE POTENTIAL CONTRIBUTION OF READERSHIP DIARY PANELS
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Buck, S F, Spackman, Nigel
Organisations: AGB Research Plc, RSGB
Topics: Panel Research, Validity
HYPNOSIS AND TELESCOPING: SOME REDISCOVERED FACTS
Symposium: 1983: Montreal, Session 4 - Validity: panels and other approaches
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Readership Model, Validity
Validity? What is it?
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Monk, Donald
Organisations: Canadian Facts
Topics: Validity
Checking the validity of readership measures
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Agostini, Jean-Michel
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Validity
Programme journals – a validation study
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Ryan, Michael
Organisations: Consultant
Topics: Validity
Recent reading and recogniton experiments for sunday newspapers and their supplements
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Cornish, Pym, Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Validity
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Eadie, Wayne, Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity