Creating Premium Environments Through High Ad Viewability
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: McLeary, Roger
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Viewable Impressions
The reality of digital attention: context counts
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Bassett, David, Follett, Mike
Organisations: Lumen Research
Topics: Advertising Effects, Electronic Measurement, Engagement (all platforms) – see also Quality of Reading, Page Exposure, Quality of Reading, Viewable Impressions
What is the Cost of an Unseen Ad?
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Millman, Steve, Tan, ZhiWei
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
The MR’s Roadmap for Enhancing Digital Audience Measurement
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Gunzerath, David, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues, Viewable Impressions
The Adoption of Viewable Impressions
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Ivie, George, W
Organisations: Media Rating Council
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Digital Campaign Performance Metrics: New Benchmarks
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: Chasin, Josh, Hunter, Anne, Millman, Steve
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
Two Ways to Measure Display Ad Viewability
Symposium: 2013: Nice, Session 6c - Viewable Impressions Moderator: John Faasse
Authors: De Jager, Douglas, Overell, Simon
Organisations: Spider.io
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions