There has been a great deal of speculation about the potential impact that digital technology will have on existing media consumption. Undoubtedly, some elements of media behaviour will change through the advent of interactive television and the ever-increasing array of choices available via the personal computer. Included in this range of options are newspapers and magazines. More titles are becoming available on-line and some predict that screens could start to replace the traditional printed page for news and entertainment.
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Byfield, Sheila, Harrison, Helen
Organisations: Helen Harrison & Co Ltd, MindShare Worldwide
Topics: Multi-platform Measurement