Since January 1999, magazine readership surveys in France have been using the CAPI double screen system. The researchers use a micro computer that asks the questions, handles the random order and filters, and logs the answers. It is connected to an electronic laptop that presents the respondents with the magazine mastheads and answer cards. This article explains why the AEPM adopted this system and provides the initial readership survey interview data gathered between January and June 1999.
Today you are lucky – I’m offering you a scoop ! i.e. findings from the new magazine readership survey in France before the research is even completed. Fieldwork commenced in January this year and the initial figures per publication will not be published before March next year, once a whole year of research has been concluded. I shall be commenting on the accumulated data from the first six months of the survey (i.e. January through June 1999) relating to overall readership figures. There are as yet no figures available per magazine, but they are not of vital interest here.
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Data Collection, Passive Measurement